Red Couch Converstaions
This 6-part video series served as a deep dive into offerings of the Solutions and Services Group. The tool was intended for both internal and external audiences. I worked with the Lenovo agency partners to produce a visual identity and production guide for the video series.
ROLES
Creative Direction/Ideation, production guide, and couch sourcing: Elizabeth Curl
Creative Direction, Copy/Script Development and Full Production: Myriad Media
The production guide featured proposed locations, look and feel guidance, editing style, sound & score, and graphic identity to aid producers in a cohesive video execution.
